Showing posts with label Book. Show all posts
Showing posts with label Book. Show all posts

Monday, December 16, 2013

How Copywriting Helped Me Make Sense of the World-As-It-Is

It was studying marketing that gave me clues to how people think and act - as ridiculous we may look to each other...

I'm working through a book called "Breakthrough Advertising" by Eugene Schwartz, and finding all sorts of fascinating stuff about how we set this whole scene up.

People who buy stuff to "look good" has always amused me. Mainly as I was brought up by parents who survived the Depression as children and themselves raised a big brood of kids on  a farm. So we were brought up with a concept of "make do, do over, or do without."

Sure, we had Christmas presents, but no weekly allowance. (As a note - that's not how you raise kids to be rich - they have to handle money and learn to save and invest on a regular basis.)

But I turned out alright. Now I'm working on manifesting my millions (as a game, nothing serious) and that lead me to a study of copywriting.

It seems people get their identity from stuff they buy. Or at least it's one way to get the universe around you mirroring what you want people to think about you.

Of course, with anyone who's been through Releasing to the point of "Hootlessness" this is a bit funny.

I was studying T. Harv Eker recently and he said that many people when they got their financial freedom just bought what they needed to live a comfortable life and re-invested the rest, not really using it for much. They might buy swanky big stuff and houses to begin with, but eventually down-sized to just what they needed.

Top-dog millionaires usually tend to become philanthropists once they've made all the goals they wanted out of life. Andrew CarnegieJohn D. Rockefeller, Bill Gates, Warren Buffett - these are all good examples.

That brings us back around to how keeping your releasing going as an always-on scene (to make it an automatic function of your life) will ultimately get you into a Hootless state - and while you'll have all the money you could need or want, it won't define you. Factually, you'll surround yourself with just the possessions you actually need to help others go free.

Because you start living for everyone else. Self is important, but not "yourself."

Possessions become funny.

- - - -

That's my lesson for today.

Have a Happy Now.


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Thursday, December 12, 2013

That's Life - That's Entertainment!

Not too surprising: advertising mirrors real life.


Entertainment Center: Kentucky Do-Nothing

Of course, it has to make sense - ads mirror real life. Go figure.

How to use this? Back it up a bit.

We know that people compare their stories to others around them in order to improve their own plot and character.

Life essentially is communication via emotions.

Ads use emotions to get us to act - where the balance between emotion and logic meets. (You decide by emotion and justify by logic.)

When I was reviewing some "swipe" files of famous ads (the ones which just continued to run unchanged for decades) - I found a remarkable scene: Ads are entertainment.

They read like Fox News, any mainstream media outlet, and any popular magazine (like National Inquirer.)

People actually want to read a good ad - much like people will slow down to see a traffic accident.

Because it helps them improve their lives some how, some way.

I had to get out and away from most ads for a couple of decades before I could actually learn what they were all about.

Ads use emotion to communicate effectively. Humankind hasn't changed their behavior (much) even though the swapped skins for (pant)suits long ago.

Ads are just as entertaining as anything else we watch or read. In fact, the ads between the shows on broadcast TV are just almost as time-consuming as the show itself.

And is why books are still held as valuable all these years after Gutenberg and his Printing Press - reason? The plot and characters remains constant. On broadcast TV, their is  a show for 10-15 minutes, then 5-10 minutes of ads, which are either 60, 30, or 15 seconds long. Each has a different director, plot, and characters. That's the only reason that I see for turning them off. (And gives a new income for a well-liked show - have the characters do the ads in between the show segments, much like "Ron Burgundy".)

Ad mirror life, which is just the same emotional responses we've trained in for so very long.

Of course, the outlet is to get enlightened.

It's just interesting coming back this way again and seeing it with a new view.

Approaching ads as entertainment gives them another reason for existence.

If the screenwriters and directors realized that people were expecting their entertainment to inspire action, maybe we'd see better shows.

Life is just life. For 997% out there, it's all emotional content studied and acted out.

Definitely going to be more fun from here on...

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Wednesday, October 09, 2013

Running in Circles, or Chasing the Waist-coated Rabbit Down a Hole?

What do you want me to do for you? 


down the rabbit hole

It's really too simple, and there is where the lie lays.

All this life, I've found myself completely different from everyone around me. Trying all what passed for humankind practices kept winding me up in circles again. Even working for a corporate cult in L.A. which professed to be "changing the world" only showed itself to be out for money, power, control, etc.

And that lead me to retire to the Midwest to really sort out my own "head."

Semi-reclusive, semi-introspective.

Right now I have worked out some very arcane approaches to SEO which should make Google love the content I'm about to start pushing out. Mathematically, al-gore-ithmically, it's a great approach.

Too bad I can't share it with someone. (Well, actually, I have - most of it, online anyway. But the people I know locally who might understand are too defensively critical to share it with them.)

And I was about to run down a line of thought which would have created yet another book on a related subject - but found that I'd actually already written it.

"Well if you're so smart, why aren't you rich?" Runs through my life as if it were actually important. Practically, I've just uncovered the bulk of data which will keep a person indefinitely healthy - well, it works for me, anyway. So why would I want insurance to bet against myself. I'd already described it as a scam in another earlier book.

The game recently is to create a several-million annual income, and even larger net worth, all within a few years.

But let me tell you about a truck that's been causing me problems. You see, the doors on this thing have been catching lately. And of all things, they made the handles from plastic. So when it stuck recently, I gave the driver's side an extra pull - and broke it inside. Ok, so that's just leaving the window down enough to open it from the handle. (Dogs are inside when I take the farm truck to town, so that's not a break-in problem - plus a rural town isn't the same as a big city in terms of crime.) However, it was going to rain one day, so I rolled that d driver-side window up and shut the door - figuring the passenger side would let me in. After that rain, sure enough (just as I had been having warning thoughts) the passenger side was locked and wouldn't unlock with that little clicky thing. Meaning I was locked out.

As I've got other vehicles to drive, and it was parked out of the way, I left it until I could get back to it. Found I had gotten those "warning thoughts" and had ignored them - only to find that it would have kept me from that inconvenience. So I let the whole scene go, in order to solve it. Had I paid attention  to (or let go) these errant thoughts earlier, it might have helped. (A balance is needed.)

As a sidebar: for years, I've put up with a contrary starter on my tractor. It sometimes won't engage right off. A neighbor says it's probably some space-washers needing adjustment on the Bendix (whatever that is.) However, I can get it started by - wait for it - finding the connection between me and the earth through that tractor. Becoming one with and through it. Hey - it works.

So doing that to the truck was a logical extension. Today, I got the urge to get the key and try to unlock it again. Sure enough, the clicky thing worked enough so I could open the passenger door.

Okay.

Tonight I was all inspired to write another book - only to find on study, that I'd already written it.

I don't do "usual" very well. So the point is coming to me that I'd be better off using my metaphysical urgings to start sorting things out like "making money."

There's an old book I wrote/compiled/edited years ago, called "Mystic Marketing." And I'm "reminded" every now and then to re-study this - which of course, I've been putting off. It's really got every thing you need to know about how a person can "attract" or "manifest" anything and everything one would want or need.

And that seems to be the way it's needed to go.

I'm just telling you all here (those few followers which have found this blog interesting enough to follow it over the years) that we are now entering a new phase.

Sure, I've got it all set up to start marketing this stuff. But practically, I need to take a different approach - one which will attract/manifest individuals more like myself. And to do this, as Mike Dillard was just reminding me tonight (through one of his books) that "Attraction Markting" was the way to do this.

Now that type of marketing boils down to pushing "You, Inc." That of course, in our terms, boils down to "Just Be." (Which should be familiar to my followers.)

That and that alone is the key to all of this "money making/attracting/manifesting" stuff. Just Be. Let everything else go - the whole flaming universe. Let all of it go as unimportant. Nothing is important. No thing is important.

So my reclusive scene continues. As I can talk to you, in this way, we'll now see how this works out.

I'll give you a list of blogs soon which you can follow to keep updated.

What we are actually going to do is to break the mold. It's come to me over and over, in all these studies I've done since leaving that cult (coming up 13 years this month) that you have to actually throw away around 90-99 percent of what passes for conventional wisdom on this planet and universe. Keep the average of the 3 percent which proves workable to you personally. Let the rest go.

So it will be the next test to actually study the metaphysical marketing methods to create value in other peoples' lives and get exchange for that.

Should be relaxing, and fun.

Luck to us all.

PS. Leave a comment, or PM me if you need/want something I can give you.
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