Showing posts with label United States. Show all posts
Showing posts with label United States. Show all posts

Sunday, July 13, 2014

Why I Chose to Live Simply, Secluded.

Why and How to Be a Modern-Day Hermit


Short answer: To make sense of the world.

Better: To find Self, who was never really lost.

Of course, there is a story behind this - one which has taken my whole life to journey.

I grew up on a farm in Missouri, and returned there when I got "fed up" with the corporate cult world I found myself living in. The world had quit making sense and had become more destructive as the veils slipped away one by one - disclosing the raw intentions of the people around me.

But then as a child, I thought to be a hermit would be a wanted solution. None of what I was taught made very much sense. Classmates were often reacting more than acting sensibly.

Once I finished high school (over my protests, and my mother's insistence) I left the state with an engineering firm. From there I traveled even further and wound up in California, working for a scam/cult which was so deeply intense that it took me 20 years to get to the heart of why it appeared to work, but actually didn't. (Hint: it ran on fear.)

It was during a vacation on the family farm where I found two things:
  • Peace was found in the heart, could be generated at will.
  • Some people were honestly caring and friendly, away from the press of cities.
None of the education or job experience I had acquired up to that point prepared me for the shock of discovering those.

Since masses of people tend to compound the errors they were brought up to follow and repeat, I felt I needed to retire from these in order to study and understand that single point of unlimited peace I had found by accident - yet my long time in the corporate cult had not prepared me to find or accept.

Peace is an individual accomplishment. 

People massed up together don't seem to be able to achieve it, as their self-chosen programming mutually reinforces errors in logic and emotional response.

Individuals can achieve enlightenment, but not cultures, nations, or groups.

So the effort to achieve world peace is necessarily by reaching out to individuals and help them singly.

And this is what is found to be effective in any marketing - there is no "mass appeal." There are aggregate desires which are common to the bulk of humanity at any given moment. But these are broad - security, freedom, control, respect, prosperity, etc. No one product is able to channel any of these to get mass appeal (and purchases) for any but the most fleeting periods (fads.)

Even when given a choice of only two candidates, the bulk of the people in any nation seldom vote at all. This gives us a recent ploy of using an aggregate of "oppressed" minorities who can be gotten to the polls (in addition to having pets and zombies vote) to elect a politician instead of appealing to the true majority for a response. But politics is a game of control and enforcement. Which is why most people ignore it. And why comedians are becoming sought-after news sources about politics. (Did you know the one of the most most effective way to influence a politician in office - besides ample "campaign contributions" - is to very publicly laugh at them?)

Learning to Ignore Conventional Wisdom

Probably the hardest lesson was accepting that the bulk of knowledge and wisdom out there is bunk. Actually worthless shinola.

True, the way our culture is set up, this data keeps people alive as long as they follow the trudging footsteps laid out for them. Government keeps getting in the way with their obstacles, and business keeps finding ways around those and other obstacles.

But there is no real system, just a patchwork quilt of "now you're supposed to's" which lead to a very, very complicated way of life which ultimately leaves you broke and dependent. We're just talking Western Culture here, which is rapidly being spread around the globe as  the "new normal".

There is an old saw which I'd first encountered with Earl Nighingale - that out of one hundred people, maybe 5 people will become rich, maybe 15 more will wind up even, and the rest will be broke by the end of their lifetime.

And we aren't talking about the uber-rich, which is really a smaller percentage, closer to .01 percent than the "1%" typically repeated in the "mainscream media."

Rich is actually anything beyond financially free. And it's nothing anyone/everyone couldn't achieve with a little study and work.

You, however, have to have a "millionaire mindset" in order to get there. Now I'm not talking about having a million bucks. I'm saying that you have to be willing to be one in a million in your mindset, your belief system, in order to accomplish it.

Because the world is set up, as Nightingale covered in his "Strangest Secret" recording, to ensure the least among us can still succeed. So the rest have to carry their burden along with our own. Just the way life is set up these days.

It doesn't mean you have to carry more burden than necessary, however.

The 80/20 Secret Rule to Success

All the most powerful laws and rules seem to be hidden in plain site.

One of these is the 80/20 Pareto Principle, where an economist observed that out of any given wheat field, 80% of the crop comes from 20% of the acres planted. It's been observed by others to be true in different fields - such as 80% of any business income comes from 20% of their clients. And 80% of the problems in an organization can be traced to just 20% of the employees.

This has another split, which shows up empirically as about 97/3 or 99/1. In any given population, the police force finds that about 97% of the crimes are committed by the same 3% of the population - a small town will only have to look up a handful of the same people to find out who committed that crime. Shades of "Casablanca's" rounding up the 'usual suspects' for interview.

And if you narrow down your own activities to just that 3% or even 1% of all that you do, then you'll find yourself focusing on just those few things which make all the difference in your own life. Perry Marshall has recently become championing this one concept. There is also a book by Gary Keller called "The One Thing" that helps you narrow down your attention to just those few items which bring you nearly all your income, bliss, and cheer.

This also brings up ignoring the usual data streams which keep you tied up and distracted by the constant stream of ineffective and false datums which the politicians and their mainscream media lackeys push to preserve their control over your life and everyone else's.

Between 97% and 99% of all you run into as "vital data" in any field is pure bunk.

You'll find that if you simply dig a little bit below what is "successful" you'll find the real tips and tricks that make it all work.

If you read books by people who have done studies on wide swaths of a category and boiled this all down, you'll find simple and common-sensical datums which you probably already know - but were submerged under all sorts of interpretations.

Dr. Thomas J. Stanley wrote two bestsellers, "The Millionaire Next Door" and "The Millionaire Mind." In this, he consistently shows that millionaires are created sheerly by their own bootstrap efforts every single year. These are focused individuals who achieve their wealth by being frugal and reinvesting any spare wealth into passive income sources on a continuing basis. There are no real secrets to this - it's an extension of the "get ahead" mentality which all 2nd generation immigrants have in common. The 3rd generation doesn't get it, and will often inherit wealth and the better education their rich parent afford them. That education, however, is their doom - they will stay stuck in the middle class and will probably only break even at the end of their lives.

The two top all-time bestsellers on success are Napoleon Hill's "Think and Grow Rich" and Dale Carnegie's "How to Win Friends and Influence People." Both of these authors studied literally hundreds of people and their lives to extract the few key data which can create success for any person.

You want to collect a library of books where the author studied and extracted data in this fashion.  Study, restudy, then memorize these and then find your own success paved ahead of you. Ignore everything else. Too simple.

Learning Sensible Solutions

This is the crux of why I had to remove myself from any city or concentration of people. Any environment you have reinforces your belief-system. The people you live with or near, their reactions - all these will assist you to adopt mental programs which enable you to best survive in that environment.

If you don't have a program for a particular situation, the people around you will provide you with suggestions based on conventional wisdom.

And forget trying to figure out what makes sense if you are constantly interrupted or distracted in your chain of thought. That's why libraries are quiet. City life, with it's sirens and overloud street music, neighbors with their arguments and TV shows blaring - that won't give you anything except the "Muggle" version of success. The "Average", the "Ordinary."

There's no truth in the idea that "thoughts are contagious." It is true that people seem to process inputs around them for about 3 days. (And while a mental habit can be replaced in 30-40 days with conscious effort, any belief-system you've adopted wholesale - such as cult practices - will take around 10-12 years a before they quit cropping up every day - you've been depending on these for so long, you are going to have to replace a huge amount of mental habits.)

Meanwhile, the "News" and Academia (as well as public schools) only teach how to be average, how to hold a job, how to get along. None teach you how to entrepreneur, how to get rich, how to become insanely successful.

You can see now why you should leave the TV turned off (or donate it to charity, or make it into a TiVo-clone and only view to what you want. Meanwhile, get your news and weather from the Internet, where you can pick and verify your news-sources.)

Because their definition of "success" is having and keeping a 9-to-5 job and being nice to everyone you meet, not saying anything that might offend anyone. They don't even teach how to retire successfully.

The successful, meanwhile, are the ones who often have numerous "failures" in start-ups both before and after their "big break" which makes them insanely rich. They learn from these failures and even their successes out so that on the whole they are far more successful than unsuccessful in anything and most everything they attempt.

Our schools and mainscream media only celebrate the one-in-a-million stars whose trail no one can actually follow. What they don't show is the immoral backroom deals politicians inevitably have to agree to in order to get elected. They don't show the complete nightmare any celebrity has when they no longer have any privacy and have to spend enormous sums on security in order to protect what's left of their privacy.

Anyone can get rich. Whether one wants to be rich and famous is a different question entirely. You won't learn either in school, however. This is why the vast majority of the richest top 20 in America never finished college. They couldn't learn what they wanted to know inside those straitjacketed curricula.

How to Discover What's True

You start by throwing away. You have a 1-in-5 chance that any person or datum or text you encounter will be lying to your face - even if they are just repeating what someone else said.

So you have to be willing to throw away the bulk of what you study or read or see or hear.

Again, study people who have done real-life studies. Not academic controlled experiments. Napoleon Hill studied over 500 of the actual makers and shakers of his day. Dale Carnegie is reputed to have critiqued over 150,000 speeches from the people who paid to take his speaking course - average folks. Stephen Covey studied 200 years of American self-help literature before he wrote his "7 Habits" of Highly Effective People."

The "Accidentally Rich" Can't Teach You Much

The worst advice I've ever seen were from people who accidentally got rich early in life and then considered themselves an expert in that area. One guy struggled for years at MLM before he found out people made more money selling training to MLMer's than they did in MLM itself - and then started making millions with Internet Marketing schemes, not any Network Marketing opportunity itself. If it weren't for hiring someone to take over that business, he would have blown all those millions on "doo-dads" such as expensive cars and wasteful business practices. In fact, his advice simply won't work - unless you extract what actually makes it work and discard all the rest.

(In Internet Marketing, there is a little group of people who are self-styled guru's and make money from the naive. They refer to each other and pay affiliate sales to their fellow "guru's" who have big mailing lists of greenhorns who are addicted to the "get rich quick" bug. You'll find they are each chasing the "next big thing" and teach nothing basic or long-term. In short, they are selling expensive edutainment without any real value. Blind leading the blind. Keep your day job - you'll need it.)

You may also want to invest in books which are continuing bestsellers long after their authors died. The truths in these books, as well as the quality of presentation, still continue to remain true. Look at Aesop's Fables, the Gospels of Jesus, Lao Tze's Tao, Sun Tzu's Art of War.  There are more modern books, such as Norman Vincent Peale's "Power of Positive Thinking" which have been found widely workable by millions.

The main test is, "Will it work for me?" Not everything any one writer says will work for everyone or anyone. You have to be willing to reject everything until proven (especially what I say.) Only you can prove if what you read, hear, or see is workable for you - whether it will make you more successful in life.

It's not all the glowing reviews on Amazon which make it a good book - it's whether the majority of what that author says actually ends up helping you. Last I checked, the majority of book reviews were false or just suck-ups. Like Internet Marketing, where these "testimonials" are faked or exaggerated.

Statistically, it's one in 10,000 who will make an actual success in any line of business or any opportunity or any training course. 3 percent will finish the course. Just 3 percent of those will make their money back. Only 3 percent of that last bunch will become an outrageous success. Do the math: 1/10,000.

Same goes for people you work with. Accept help conditionally. Hire slowly, fire quickly. See if you can contract out specific functions for a fixed payment. Hire services with no future commitments. These people will do decent work for you or they'll be replaced with someone else's company. Way different from having people suck up in order to keep their job.

Last piece of advice: fire your boss. This will give you more freedom than you can imagine. Your success has always and only been in your own hands. Everything which isn't leveraging your time invested is a time-suck. A fixed amount per hour or per year is a waste of your time. Passive income from producing a single product you then re-sell over and over (especially digital products which have almost no overhead) is the best leverage for your time.

Anyone who tells you otherwise is just holding you back. Fire them. I've been there, done that. A J.O.B. just means "Just Over Broke" - you work only hard enough to not get fired, and they only pay you enough to keep you from quitting. If it weren't for your bills, you wouldn't need to keep that job. Get rid of your bills and get rid of your job. Get enough passive income coming in to cover your monthly expenses - then any income after that can be reinvested toward getting as rich as you want to be. It's just that simple.

Summary

  • These data above I've learned from the School of Hard Knocks. I've worked at a variety of jobs - entry-level and management. I've done freelance. But the best boss I've ever had is myself, as well as the best employee I've ever hired.
  • I've had some good bosses in my time. Some who really cared. But they all got fired one way or another. And I finally quit hiring them.
  • I only really started getting rich after I became a hermit and threw away everything I had been told, replacing it with what I'd learned from my own testing.
  • The best truths I've found were found in multiple books by different authors, but almost written the same.
  • Study people who have studied people and boiled down what they knew. Then boil that knowledge down for yourself. 
  • Quit following the herd. Spend your days in quiet study. Narrow down what you've learned into those data which consistently and routinely work - for you.
  • If you have to, go be a hermit for awhile (after you arrange your finances so you can.)
  • You're already a success - you just have to manifest it. Throw away all reasons you can't and you'll only be left with reasons you can.

Sunday, May 25, 2014

Warning: Learning Copywriting from Marketing Masters Can Radically Change Your Mind

calf and dog playing chase - mind changing views
(Is the dog chasing the calf, or the calf leading the dog?)
 Doing some intense study with the Masters of Marketing Secrets and Copyblogger Authority - which has shifted my mind immensely.

This quote is fascinating from "Masters of Advertising Copy" by J. George Frederick (1925):

Speaking loosely, there have been and are in America only two types of copy analysis and prospectus which by any stretch of the imagination can be dignified by the name of definite philosophies.
One of these two schools of advertising thought assumes in the mass-mind an almost invariable response to certain adroit and plausible appeals.
The other holds the mass-mind in somewhat higher esteem but assumes a similar responsiveness to appeals of a substantial and more or less virtuous character.
Putting it crudely and bluntly, the first is a clever and semi-scientific application of the thesis that all men are fools, while the second maintains that while men may be fools and sinners, they are everlastingly on the search for that which is good.
Needless to say, both formulas have registered great successes because each is at least founded on a half-truth.
That tells everything about how our modern media (and government) is acting and why. It also tells how people are widely rejecting that influence in their lives. And why marketing is changing drastically from what it's been up to this point.

We are really dealing with the situation of that 97/3 or 99/1 percentages. The bulk of humanity is at the effect of their emotions - which is a self-willed activity, since they created their emotional patterns and programs to begin with.

If you release all these programs, then you can get outside the traps of conventional wisdom and start living simpler and more peaceful lives.

Marketing will always be part of such lives, as it is a communication to our journey. We should each understand it fully and master it's complexities. Below is an overview which forces these into simpler statements.

Freud's Foibles

The biggest problem within marketing is that they don't understand the true motivations of humankind, since the bulk of this is based on stimulus-response studies which are in turn based on Freud's study of the insane. There isn't a similar magnitude study of the successful as Maslow did.

Advertising (and all "news" media) are into this rabid "avoiding pain instinct is stronger than seeking pleasure." And that immensely shortcuts the wealth of data which tells you why and how a person will respond to your marketing, your communication. It also leads down a more and more limiting rabbit hole (which is why more people are rejecting what passes currently for both advertising and "news".)

While the bulk of humanity is also seeking entertainment, it's not true that people are trying to always trying to avoid their personal journey. In fact, the apparency is that people have few choices other than either doing their journey or not-doing their personal journey. (To say any of us has a single journey is also in error - there are journeys within journeys and journeys following journeys. Every journey is a metaphor - if that doesn't warp your reality a bit...)

Entertainment can be said to be a simple distraction from the business-end of living. It exists with education and enlightenment as the three types of valid marketing approaches. These have application to the Hero's (Heroine's) Journey, which gives us a pragmatic handle on marketing.

Roughly speaking, there are two-flip sides to Campbell's mono-myth which are divided right at the journey start, and the rebirth/metamorphosis. You have the travel to and the return. Both halves encounter various trials.
  • Entertainment is doing something else than whatever it is you should really be doing to progress on your journey. 
  • Enlightenment happens at both crux points. 
  • Education is needed to help survive the trials, solve the puzzles, and meet/survive all the challenges.

All of these are themselves just meta-scenes, which can be understood by Huna's four methods: objective, subjective, symbolic, and holistics. The most optimal solution solves them in all four ways at once. None of this is written in stone, there is no single correct answer, and "no school has all the teachers."

Back to our Marketing Hero

That really gives you a short-hand solution to the basic problem all the Marketing Masters never solved. Each of them had a piece of the puzzle, which is only being solved now in our Internet Age - when all the historic data is readily available in digital format.

The Marketer must work to become self-transcendant, and always create to help others live their lives in order to improve the Marketer's own.

So the motivations stem from Maslow's observations, which are actually more powerful than the motivations which are found in the Freudian-based psychology and its related research (the ones which ignore the spiritual basis of life to concentrate on the material.) Physical and Spiritual are just two of the four approaches to living (see Huna above.) A balance is required for optimal results.

(Sidebar: While Cialdini (in his "Influence" book) has studied the 7 points which marketing has used and abused to make their sales, the only more basic work along this line has been Levenson, who sorted out that the glue holding all of these motivations together were the urge to increase or escape control, security, approval, and belongingness - with an underlying motivation of "fear of death," which is actually a problem in losing/retaining individuality. See my "Get Your Self Scam Free" book.)

Campbell's Soup: Marketing's Missing Ingredient

That is the breakthrough which came to me. Why I write it here rather than on a marketing blog is that it's so philosophical in it's native state that no marketer would accept it. Those are very pragmatic types with the mindset: "But will it make me more money?"

Schwartz' "Breakthrough Advertising" starting talking this way at the end of his book, but he missed the next step. When you stir in Campbell's Monomyth into Marketing, you see what's been missing this entire time - you also get an explanation as to why the incredibly successful marketing campaigns worked.

Marketing works when it forwards a journey with products that "make sense" (meaning, both emotionally and logically simultaneously) by filling a symbolic, practical, rational, and holisitic need - preferably all at the same time. In short, they provide a useful tool for continuing the journey (or avoiding it.)

You need only determine which part of the journey your avatar-customer/client is looking for and communicate to them with that reality/understanding.

Within those paragraphs above lies a definition of "desire" which explains what star you hitch your marketing wagon to. (Yes, a study of Scwartz' book makes this easier, although I should be starting a series of lessons on that Masters of Marketing Secrets blog soon.)

"What's It All Mean Mr. Natural?"

The shorthand version of this is then:
  • Everyone has a personal journey they are on.
  • People are motivated to either continue their journey or avoid it. Maslow, Cialdini, and Levenson list these.
  • Marketing is communication which enables people to get tools to assist or avoid their journey.
  • The consumer/client is always the protagonist (hero/heroine) of that journey, the marketer is preferably the Mentor (but could fit another archetype.)
  • The best-selling marketing campaigns have provided optimal solutions of one or more (or all) of subjective, objective, symbolic or holistic natures.
There is no "bad" way to do marketing. You can run out of money to advertise with.

You cannot market something to someone they don't want or desire. Or not for very long. Once you've tricked someone once, you are shunned thereafter. The point is to treat others as you'd like to be treated, which balances things out for everyone. In order to improve your life radically, you are going to have to be working at improving other people's lives radically. Screw people over and find yourself screwed.

Too simple. None of us truly are individuals, as hard as we work at it - because we are all connected.

The point of this is to help you improve how you interact with others.

That's Marketing.
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Wednesday, December 11, 2013

What Makes Sense - where emotion and logic meet...

Another breakthrough - making sense out of the non-sensical.


Meeting de Toulouse.
Strange bedfellows...

Just working along the other day, this time in studying copywriting - and found an interesting approach to things.

For too long, I've isolated myself from many things which simply didn't make sense to me. A lot of social conventions such as drugs, popular music, sports - these I either ignored or tolerated if I had to. (Drugs, much easier to stay away from - well, maybe if you exclude coffee and donuts.)

Recently, it came to me - especially going down some classic works in copywriting and advertising - that there is a definition of "sense" which has been missing.

Sense is where emotion and logic agree.

In any sales page, they have you make an emotional decision based on benefits and then give you enough logical features to justify your decision.

Of course, it's taken a decade of relative isolation to come to that conclusion - unclouded by all the intense amount of jabbering that takes place in cities (well, excepting that last U.S. election cycle - which was disappointing to everyone for none of the same reasons.)

This can be looked at with both right- and left-brained logic (which are obviously metaphors.)

When you get these both working in sync, then you have something which enables you to survive better. This is the road to happiness - or at least, a general feeling of satisfaction.

And now we also have a real meaning for "common sense." This is based on observing what is going on around you, but that sensing is done on many levels. It brings up Serge Kahili King's 4 levels of Analysis - Objective, Subjective, Holistic, and Symbolic.

Sorting out things around you with those four will tend to sync things for you - as long as they all align. Of course, you don't have to do that, but these give you options of how to process things happening around you.

Common sense would be a set of patterns where your own experience is sorted out completely. You have patterns which are very survival for the area you live in and around.  City folks lack sense in the country (I recall high-heels being worn on gravel paths in winter.) And rural residents will often shy away from much travel in cities as they are confronted by so much to process so quickly - their established patterns won't keep up easily.

But you can live anywhere.

This means a global common sense is possible - not for every single thing that happens, but for continuing trends.

I'll leave you with that for now.

Luck (and peace) to us all.

PS. Look for a few new books coming out - one on the underlying story-telling premise of marketing...
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Monday, September 23, 2013

Success is Inevitable - Just Listen

The World is Busy Telling You How to Succeed - CanYou Hear?


Life is telling you how to survive better - if you just give a listen...

Releasing is a very fun game, and it tells us that the world isn't serious out there. Factually, the world - the entire universe, actually - is really telling you at every turn how to do this and that, how to improve such and so, different ways to do just everything and anything.

Yes, that is the way it is.

Proof? Well, actually I can't. You'll have to do this for yourself.

The logic of it can constructed: 97% of everyone and everything out there is trying to survive more than they are trying to succumb.  The vast bulk of humanity, as well as all their creations, and all living things (and the jury is still out on inanimate objects) - the vast bulk of everything out there can be considered a metaphor, an extension of your own consciousness. And unless you are killing yourself off, you're trying to live.

So you are constantly feeding yourself solutions, hints, helping tips.

"The world is what you think it is." 

So - whaddyathink? If you want to start hearing more solutions to every problem in your life - maybe try this:

Quit reacting and let go. 

Just be in the moment and absorb the lessons around you.

See if that doesn't start improving your life.

Of course, you don't have to accept any of the lessons you find. And you certainly don't have to accept this.

Yes, it's just you giving yourself another clue...
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